According to the guidelines, improving one’s civilized qualities required only small changes to everyday behaviors; among other regulations, out-bound Chinese tour-ists were reminded to “be polite and respectful,” “wear appropriate clothes and don’t spit,” “let women and the elderly go first,” and to “be quiet while eating” (Zhongguo Wenming Wang 2006). For domestic tourists, the guidelines included an emphasis on environmental protection and admonishments against littering and spitting, as well as reminders to protect ancient heritage objects, to respect religious traditions and not to insist on taking pictures with foreign tourists. According to an article in the New Capital Newspaper (Xin Jing Bao), tourism, and by extension the quality (suzhi) of Chinese tourists, was a matter of image management and symbolized the quality of both indi-viduals and the nation as a whole. Thus, only when domestic tourists were civilized would out-bound tourists also be civilized (Xin Jing Bao, 2006)