By concerting their efforts to attract
these high-volume fuel consumers, which
includes car and truck fleets, chains are
growing a destination that is exempt
from commercial processing fees and
pricing wars.
For example, United Refining Co.
(URC) of Pennsylvania, based in Warren,
Pa., is one company that is basking in the
benefits of a strong fleet card service. The
company operates 291 stores under the
Kwik Fill, Red Apple and Country Fair
banners, all of which accept the fleet card.
The chain began offering the card almost
eight years ago, after identifying a niche
in the market that needed to be filled.