The proposed typology is used to analyze the impact of
the technological transition from analog to digital on the
media industry. The core technologies of the traditional
media industry were paper-based printing and publishing
techniques, vinyl and magnetic tape storage mediums, and
analog audio and video broadcasting systems, allowing for
the one-way distribution of content to large numbers of
people. The digital revolution has not only disrupted or
changed most aspects of the traditional media industry but
has also radically transformed and expanded the social and
cultural role it plays.