They ranked the accounts according to profit contribution. Exhibit 3 shows the top 20 accounts for the month of August and Exhibit 4 shows the bottom 20.
Since such a large part of the profit opportunity rested with so few accounts, management felt that it might be possible to significantly improve profitability by concentrating on individual account management.The team felt they were on the right track for improving account profitability and wondered what should be the next step. They also wondered what other issues might be important for improving the overall profitability of TFC