The partnership has worked so well because Adestra’s platform fits Incisive’s complex global structure, its processes and the way staff use data. Now embedded in Incisive’s workflow, it allows better control and enables staff to get on with their jobs more effectively. With offices in the UK, Hong Kong and New York there are over 100 Incisive users accessing the MessageFocus platform, across its 30 websites, almost 24 hours a day.
The over-riding benefit of using a single platform is increased effectiveness and visibility of email across the business. Using a global dashboard, managers can compare activity not only across newsletters or campaigns, but entire business divisions. Other benefits include more effective tracking and much simpler training – saving users time and energy, and improving results.