Air Asia still use old strategy by focusing on things that they believe it will be a good opportunity, The Low Cost Low Fare Good, and Service. It is a core of Air Asia from the beginning. The ticket cheap access to people in all groups.
The current target: The preserve cost of service at a low cost .So everyone will buy Cheaper flight ticket. By the airline maintains the standards of goods and services quality.And The search for new technology, Apply to reduce costs and improve our services to make it even better.