The Thai coffee industry remains promising but needs to shift its focus to specialty coffees to cope with intensifyingcompetition induced by regional economic integration over the next three years, say industry experts.
"Although Thailand's coffee production remains low compared with other Asean countries such as Vietnam and Indonesia, Thailand has high potential to grow as the regional centre for coffee, given the quality of Thai-grown coffee,production processes and the favourable geographical location," said Varri Sodprasert, president of the Thai Coffee Association.