What are we doing to support Rural
Tourism?
Tourism is one of the most important sectors
of the rural economy, worth over £29bn a
year and accounting for over 12% of rural
employment. But it can grow further.
The Government is investing £25m to
encourage more people to enjoy England’s
countryside and to improve the quality of our
rural tourism attractions.
There are 5 elements to the £25m package:
1. VisitEngland is investing £12m in
promoting rural tourism nationally,
with the aim of increasing tourist
numbers and overall visitor
expenditure.
2. Defra is establishing a £10m fund
from within the RDPE Rural
Economy Grant Scheme to support
local tourism initiatives, including
projects to develop rural destinations
and to strengthen rural tourism
businesses.
3. Defra will work with the 34 Areas of
Outstanding Natural Beauty in
England to help them develop a new
approach to supporting sustainable
tourism;
4. Defra will provide up to £2m to
enable local communities to enhance
their tourism offer by improving public
rights of way; and
5. Defra is providing up to £1m for a
new sustainable rural tourism
initiative in the North East England,
based on the Our Land approach being
used across protected landscapes in
the South East.
How will this help growth?
This package will to generate at least £110m
in new visitor expenditure, and create 3,000
new jobs. It will stimulate the rural tourism
market by:
• encouraging more people to visit and
explore the attractions of the English
countryside;
• providing direct support for rural tourism
businesses to help them become more
competitive and sustainable;
• maximising the tourism potential of our
most beautiful and iconic protected
rural landscapes;
• helping communities develop their own
tourism economies by improving local
rights of way .
What are we doing to support RuralTourism?Tourism is one of the most important sectorsof the rural economy, worth over £29bn ayear and accounting for over 12% of ruralemployment. But it can grow further.The Government is investing £25m toencourage more people to enjoy England’scountryside and to improve the quality of ourrural tourism attractions.There are 5 elements to the £25m package:1. VisitEngland is investing £12m inpromoting rural tourism nationally,with the aim of increasing touristnumbers and overall visitorexpenditure.2. Defra is establishing a £10m fundfrom within the RDPE RuralEconomy Grant Scheme to supportlocal tourism initiatives, includingprojects to develop rural destinationsand to strengthen rural tourismbusinesses.3. Defra will work with the 34 Areas ofOutstanding Natural Beauty inEngland to help them develop a newapproach to supporting sustainabletourism;4. Defra will provide up to £2m toenable local communities to enhancetheir tourism offer by improving publicrights of way; and5. Defra is providing up to £1m for anew sustainable rural tourisminitiative in the North East England,based on the Our Land approach beingused across protected landscapes inthe South East.How will this help growth?This package will to generate at least £110min new visitor expenditure, and create 3,000new jobs. It will stimulate the rural tourismmarket by:• encouraging more people to visit andexplore the attractions of the Englishcountryside;• providing direct support for rural tourismbusinesses to help them become morecompetitive and sustainable;• maximising the tourism potential of ourmost beautiful and iconic protectedrural landscapes;• helping communities develop their owntourism economies by improving localrights of way .
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