Case Study3 amazon.com
Introduction
Website Usability has everything to do with how well visitors can interact and get aroundthe site. The nature and complexity of websites and the ever dynamic users with no time towaste have urged on designers, interaction designers and UX specialists to narrowly studythis subject with the view to creating a usable and intuitive interface for users.WHY AMAZON.COM..Amazon.com have become a trusted site for unique shopping experience and a point of callfor online shoppers. According to Jakob Nielsen, amazon.com uses associative links tocreate a fun and rewarding experience for users(Overbeeke et al, 2003).As a result, you caneasily spend much more time shopping on Amazon than is dictated by the simple metrics of buying the book you came for as quickly as possible says Nielsen. This justifies the choice of amazon.com as the subject of this study.The concerns of modern designers and companies using websites to sell themselves is thatof usability. But usability goes beyond just being easy to use and functional and tends touser-experience, user empowerment and engagement that drives fun and enjoyment.The aim of this research therefore is to understand web usability using amazom.com as acase study with the hope that the findings will inform a better decision making and serve asa heuristics for designers/design researchers and students working on website usabilityprojects.The research questions to be considered are; How usability enhances user- experience, Therelationship between design and usability and How amazon.com uses usability tactics andfunctional advantages to enhance consumers choice.The report will start with chapter 1, on introduction to usability and web usability. Theliterature review will explore theories on usability and how Amazon is structured forusability in Chapter 2. Chapter 3 will look at the research methodology used. Chapter 4,findings of the primary research and an analysis of the findings. Chapter 5 will drawconclusions from the secondary and primary research findings and how the two findingsanswers the research question or create the great ontological divide.
กรณี Study3 amazon.comแนะนำWebsite Usability has everything to do with how well visitors can interact and get aroundthe site. The nature and complexity of websites and the ever dynamic users with no time towaste have urged on designers, interaction designers and UX specialists to narrowly studythis subject with the view to creating a usable and intuitive interface for users.WHY AMAZON.COM..Amazon.com have become a trusted site for unique shopping experience and a point of callfor online shoppers. According to Jakob Nielsen, amazon.com uses associative links tocreate a fun and rewarding experience for users(Overbeeke et al, 2003).As a result, you caneasily spend much more time shopping on Amazon than is dictated by the simple metrics of buying the book you came for as quickly as possible says Nielsen. This justifies the choice of amazon.com as the subject of this study.The concerns of modern designers and companies using websites to sell themselves is thatof usability. But usability goes beyond just being easy to use and functional and tends touser-experience, user empowerment and engagement that drives fun and enjoyment.The aim of this research therefore is to understand web usability using amazom.com as acase study with the hope that the findings will inform a better decision making and serve asa heuristics for designers/design researchers and students working on website usabilityprojects.The research questions to be considered are; How usability enhances user- experience, Therelationship between design and usability and How amazon.com uses usability tactics andfunctional advantages to enhance consumers choice.The report will start with chapter 1, on introduction to usability and web usability. Theliterature review will explore theories on usability and how Amazon is structured forusability in Chapter 2. Chapter 3 will look at the research methodology used. Chapter 4,findings of the primary research and an analysis of the findings. Chapter 5 will drawconclusions from the secondary and primary research findings and how the two findingsanswers the research question or create the great ontological divide.
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