In pursuit of the desired vision of Destination Spain the PNIT lays down a series of
objectives for the Spanish tourism sector, to be supported by a set of measures.
The 7 objectives making up the PNIT are:
1. Boost tourism activity and profitability.
2. Generate quality employment.
3. Encourage market unity.
4. Improve the international ranking.
5. Enhance the cohesion and renown of the Spain brand.
6. Favour public-private co-responsibility.
7. Work towards the deseasonalisation of tourism.
These objectives will be accompanied by 3 instruments:
a) Boosting knowledge, entrepreneurship and training.
b) Improve the tourism supply.
c) Diversify demand.