- The most effective and engaged targeting is Interests, with the overal 71% click.
- In order for the advertiser gaining more engagement, the advertising ads and landing page is suggested to be continuously updated i.e. offers and promotions and call-to-action message should be clearer.
- Additionally, since the engagement source is clearly determined therefore the placements targeting is recommended for this particular campaign for the next steps.
- The advertiser is advised to raise daily budgets as the daily ads serving is exceeded the daily budget. Then, the ads will keep running on the high traffic days.