I would like to say no because advertising for AbouShakra is too burden. As you know there are only a few branches for the restaurant. The cost is typically too high for a small-medium firm like AbouShakra. Advertising is used for the high grow rate company. AbouShakra can actually save the money for advertising to focus on research to produce new food menu to capture new segment of market. This is because they produce good foods and services so that their customers will help them to promote from mouth to mouth which is more effective than advertising.