We will definitely utilise the web to spread the word on our products as we are familiar with many of the online platforms and all good companies use them. We will use blogs and pay-per-click advertisements. We will also create a site for our company and add as many links to other relevant sites so as to increase our ranks in search engines and in advertisement sites such that it is easier for people to discover over products, thus attracting more customers. We will advertise in newspapers too to reach out to more people. Other than using newspapers and the web, we will also use more “traditional” methods such as through brochures, catalogs and posters. As we are a new company and do not have a very big capital, we will not be advertising on expensive platforms such as on television.