Beauty ideals can be strange things. In Japan, the concept of hattoushin, a perfect 1:8 head-to-body ratio and the idealisation of kogao, or small face, reign supreme.
This obsession with creating a slim face has brought about some weird and wacky contraptions. If you don’t have time to stick to a routine that includes face rollers, cheek-lifting masks and facial exercises, there’s now a quick fix at hand: a lens that slips over your phone camera to give you that kogao look.
Available from online store Thanko, for 2,480 yen (US$21), the face-slimming selfie lens comes in a three-item set which also includes one macro and one wide-angle lens.