When advertisers seek to promote their
product at the expense of another in
terms of quality, performance, sales,
price or other attributes, they face not
only a public cautious of their claims,
but also a broad spectrum of legal
rules. These include trade-mark law and
competition law statutes, common law
torts and self-regulatory mechanisms.
This thesis illustrates the variety of
legislation and jurisdiction surrounding
comparative advertising in both Canada
and the European Union, and, within the
latter, Germany and the United Kingdom.
When advertisers seek to promote their product at the expense of another in terms of quality, performance, sales, price or other attributes, they face not only a public cautious of their claims, but also a broad spectrum of legal rules. These include trade-mark law and competition law statutes, common law torts and self-regulatory mechanisms. This thesis illustrates the variety of legislation and jurisdiction surrounding comparative advertising in both Canada and the European Union, and, within the latter, Germany and the United Kingdom.
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