Experts in colorgenics, the study of the language of color, believe that the colors we wear say a lot about us. Do you know why you select a shirt or dress of a certain color when you look through your clothes in the morning? Colorgenics experts say that we subconsciously choose to wear certain colors in order to communicate our desires, emotions, and needs.
Colorgenics experts claim that our clothes send messages to others about our mood, personality, and desires. For these experts, pink expresses the peace and contentment of the wearer. People who often wear pink are supposed to be warm and understanding. The message is that you would like to share your peace and happiness with others. Red garments, on the other hand, indicate a high level of physical energy. People who wear red like to take life at a fast pace. Brown is the color of wealth and it shows a need for independence and material security. Wearers of green have a love of nature and enjoy peaceful moments. They often like to be left alone with their thoughts.
Although colorgenics may be a recent area of study, associating colors with emotions is not new. Colors have always been used to describe not only our feelings, but also our physical health and attitudes. "Red with rage" describes anger; "in the pink" means to be in good health; "feeling blue" is a sad way to feel; and "green with envy" indicates a jealous attitude.
Color is used symbolically in all cultures and it plays an important role in ceremonies and festivities. Yellow is a symbol of luck in Peru and it can be seen just about everywhere during New Year celebrations--in flowers, clothing, and decorations. Some Peruvians say, "The more yellow you have around you, the luckier you will be in the new year." Yellow is also an important color to the Vietnamese, who use it at weddings and also on their flag, where it represents courage, victory, and sacrifice. In many cultures, white symbolizes purity, which is why brides often wear white wedding gowns. Black, on the other hand, symbolizes death, and it is often the color people wear to funerals.