Pinocchio,story of Ha-Myeong (Lee Jong-Suk) who is torment man by reporting of mass media blink about his family faced with tragedy.his death of family was a great tragedy for him as a child.He want to remove his ex with newed-name,Dal-Po,son of Alzheimer old man who is coincident to see him when he was child. In-Ha (Park Shin-Hye),who has a Pinocchio Syndrome whenever she lies she gets the hiccups,must live with her father in rural after her father was divorced with her mother ,who is female journalists. In-Ha and Dal-Po live together as uncle and niece, although they are in the same age range.
When she grew up,In-Ha decided to become a reporter like her mother to see her mother. On the other hand, Dal-Po tries to distance himself from media and reporter, until Dal-Po know that In-Ha's mother (Jin Kyung) is the reporter that reported the tragedy of his family. Thus,He decides to become a reporter to discover the fact. Dal-Po tries to distance himself from In-Ha, but he also develops feelings for her.