5. Conclusion
Malaysia has subsequently been struck by a range of global and regional disasters. Reflecting the hospitality and
tourism industry's vulnerability to hazardous events in the internal and external environment, they have caused
dramatic fluctuations in Tourist arrivals and revenue. Events discussed in this research disclose a wave of disaster
and crisis affecting the hospitality and tourism industries in Malaysia over the last few decades, which affects this
industry’s contribution to Malaysian GDP and reveals the multiplier effect on the economy. The finding emphasizes
the power of media in clearing the ambiguity, which helps marketing efforts towards tourists to change their
attitudes and visit Malaysia rather than visiting hazardous destinations. Proactive emergency planning and the urgent
need for better cooperation, coordination and awareness efforts among the industry stakeholders, government
agencies, and local communities could mitigate the negative impact of hazardous events, allowing organizations to
learn from the past to prevent the same effects in the future. Increase awareness, enhance services, secure sufficient
fund, emergency planning knowledge will help the industry to be well prepared for future disasters.