• Dunkin’ Donuts uses 100% Arabica coffee
beans and has its own coffee specifications,
which are recognized by the industry as a
superior grade of coffee.
• Brand recognition.
• Large variety of donuts.
• Effective communication.
• Reasonably priced.
• Competition from other international
snacking joints means limited market share growth.
• Conflict with franchisee owners.
• Limited geographic presence.
• Weak advertising strategy