On the high-end customer experiences in the “six-star” ambience at the “Paragon Cineplex”. For example, the “Bangkok Airways Blue Ribbon Screen” is equipped with nothing but fully-reclined, genuine leather seats in cubicles along with pillows & blankets Not only serving food and beverage in personal lounge before watching the movie but also off ering spa service which is the fi rst customer service of Thai cinema industry. Another product innovation at the Paragon Cineplex is the “ENIGMA