People have a strong interest in activities that they find personally challenging and
rewarding. Bandura added, "Although the behavior is not its own reward, it can provide
its own rewards once it gets invested with personal significance" (p. 213). Bandura found
that when one's "self-involvement in activities gets tied to personal standards, variations
in performance attainments activate self-satisfying or self-dissatisfying reactions" (p.
214). Using the following metaphor, Bandura described how self-influence, self-efficacy,
and self-satisfaction meld together: