Impressive though such radical innovation is, we shouldn't forget that a great deal can be achieved through more modest change but systematically applied. That's the story of the car industry,for example,where the most successful performer in terms of productivity and sales has been Toyota-a company which has built its strength on systematic and largely incremental process innovation. modest
the demonstrable and continuing success of applying the Toyota Production System in everything it does has helped it build strong foundations on which more radical development-like the Prius hybrid car-can be explored.