Tourism is a major economic factor in the Kingdom of Thailand. Estimates of tourism receipts directly contributing to the Thai GDP of 12 trillion baht range from 9% (1 trillion baht) (2013) to 16%.When including the indirect effects of tourism, it is said to account for 20.2% (2.4 trillion baht) of Thailand's GDP.
The Tourism Authority of Thailand (TAT) uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign. Asian tourists primarily visit Thailand for Bangkok and the historical, natural, and cultural sights in its vicinity. Western tourists not only visit Bangkok and surroundings, but in addition many travel to the southern beaches and islands. The north is the chief destination for trekking and adventure travel with its diverse ethnic minority groups and forested mountains. The region hosting the fewest tourists is Isan in the northeast. To accommodate foreign visitors, the Thai government established a separate tourism police with offices in the major tourist areas and its own central emergency telephone number.
Although Thailand is having some problems, but it is one country. There are many advantages and strengths compared with other countries. In the region Considering the capabilities of the overall competitiveness prepared by the International Institute for Management Development (International Institute for Management Development: IMD), Thailand was ranked 10th, compared with other countries. In the Asia-Pacific region And is ranked third in the region. The only vice Singapore and Malaysia can be divided into the following:
1. The labor market: Thailand's unemployment rate is low at 0.4 per cent of the population in the labor force and is developing steadily, respectively.
2. Tourism: Tourism found that Thailand is a tourist destination renowned and recognized around the world.
3. Market Size: ASEAN is a region there is a large market The potential Will expand greatly in the future.
4. Location: Location of Thailand has an advantage in the field of transport is very strategic. In particular, Thailand's geographic location. The advantage of transportation by land and air. Thailand also has the potential to become the aviation hub and transport links that will connect countries of Indochina and linking North Asia, particularly China and West Asia.