THE NATURE OF THE STUDY
This article addresses this by drawing together knowledge of gastronomy involving with the tourism aspects in order to develop a better understanding of the role and development of gastronomic destinations of Thailand. The study is using qualitative research methodologies. The data are derived from the questionnaires, interview, observation and exploring geographic of the research areas which prominently involved with the signature food of Ayutthaya. Particular attention is paid to the relationship between the forces of localization and the emergence of gastronomic tourism and to food as a source of authentic regional identity. The aim of this paper is to present the gastronomic tourism in Ayutthaya, Thailand.