Devendra et. al., (2012) defined that electronic commerce, commonly known as ecommerce
or eCommerce, consists of the buying and selling of products or services over
electronic system such as internet and other computer network. Intent is the technology
for e-commerce as it offers easier ways to access companies and individuals at very low
cost n order to carry out day-to-day business transactions. Search engine marketing
(SEM) is a form of web advertising that companies use to promote their products and
services on search engine results pages (SERPs). SEM is focused on the effective use of
search engine advertisements (a.k.a., sponsored results, sponsored links) that appear on
the SERP. SEM which allows firms to target consumers by placing ads on search engines
has proven to be an effective audience acquisition strategy. Unlike traditional online
advertising, advertisers pay only when users actually click on an ad when successfully
implemented, SEM can generate steady traffic levels and tremendous return on
investment (ROI).