As a writer for a Chicago marketing company, I’ve seen that many people use the terms public relations and marketing interchangeably, but the truth is, they are not the same thing. What exactly are they? How are they different? And, most importantly, which one should your business be using?
Quick Definitions
Marketing: The process of promoting, selling or distributing a product or service; the work of moving goods from producer to purchaser
Public Relations: Encouraging public understanding and goodwill towards a particular company and its products or services
As a writer for a Chicago marketing company, I’ve seen that many people use the terms public relations and marketing interchangeably, but the truth is, they are not the same thing. What exactly are they? How are they different? And, most importantly, which one should your business be using? Quick DefinitionsMarketing: The process of promoting, selling or distributing a product or service; the work of moving goods from producer to purchaser Public Relations: Encouraging public understanding and goodwill towards a particular company and its products or services
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