After four years of slow growth, search interest in rigatoni started to rise again in 2015. Since then, the pasta dish has continued to see sustained growth of +26% year over year from January 2015 to January 2016.
Consumers are most interested in making pasta dishes at home on the weekends. They’re experimenting with new recipes and sauces that can be prepared at home or picked up at the grocery store. There’s interest in understanding the differences between certain types of pasta and their accompanying sauces.
It’s time for marketers to refocus their attention on pasta. There’s growing interest for a variety of pasta recipes, and consumers are seeking new ideas for their weekend eating adventures.