Our results employ data collected from an Internet travel agent in order to
analyse the way in which the price–quality relationship reflects pricing
strategies. Future research might usefully explore the consumer’s evaluation of
this relationship and the implied willingness-to-pay for hotel rooms by using
data collected directly from consumers themselves. This may be done by
applying a revealed preference model (for example, the hedonic pricing model)
or a stated preference model (for example, discrete-choice model or conjoint
analysis), which can readily reflect the consumer’s perspective.