Part 1 : Goals, Vision, Mission and Values
(Miss.Thanaporn Chusakul)
This part is designed to provide the reader with the necessary information to fully understand the purpose of the marketing plan. This part includes goals, vision, mission and values.
Goals
To get profit : Our main goal is to get profit and we also expect it continue growing up. So we can use some amount of the profit for develop and improve our product to become better. Moreover, we can survive in this business.
To become the best relaxation place in Mahasarakham.
Apart from swimming pool and sliders, our water park also has food, drinks and resorts. You can take a rest and enjoy your vacation. Therefore, we hope our water park become the best relaxation place in Mahasarakham.
To become the best water park.
We will provide good product’s quality, services, safe and cleanliness to the customers. Inside our water park, there’re many things for you to try, you can swimming, you can eat, drink, you can ever stay there because our water park has swimming pool, restaurants, and resort. It’s full of services. Therefore, we want our water park becoming the best water park.
To become a popular and famous place.
As we mentioned before that we will provide good product’s quality, services, safe and cleanliness to the customers. We hope a lot of customers come to our water park and they will tell a friend or anyone about the water park. Moreover, we will make an advertisement in many channels, so we hope it can be popular and famous place
To get the customer’s attention and happiness.
We want every customers who come to our water park have fun and happiness. While they’re swimming, they can be sure that they’re safe and won’t get any accidents. We will serve our best for them. We want them enjoy, impress and want to come back to our water park again. These things can get the customer’s attention and happiness.
Vision
Hathor water world’s vision is to be the best water park in Thailand. Being the best means we offer happiness and playfulness to the customers and we also providing a good product’s quality, services, safe, and cleanliness. So the customers who come to our water park will impress and go back home with smile.
Mission
We provided 5 missions in order to accomplish our goals and vision. There are:
Providing good quality and safe : When the customers come to our water park and play sliders or any others playthings, they will safe because we have employees for checking every playthings and make sure that people can use without dangerous. They always check it everyday before we open water park. Moreover, we have life guards in every positions where are dangerous areas and every life guards have First aid training. Therefore, don’t worry about the quality and safe of our water park.
Providing outstanding product : Due to Mahasarakham doesn’t have water park and it’s a hot city so we decided to set up a water park in order to get customer’s attention and be a unique product in Mahasarakham.
Providing good services : When the customers complain about something, we’re always calm and listen to the customers. If we find out a problem, we will solve it as fast as possible. The customers are the King. We will serve everything that they want as we can. So they will impress and come back to our water park again.
Providing cleanliness : We have employees for cleaning water park so the customers will like to come to our water park again and again. It’s the one main key to maintain the customers.
Reasonable price : We won’t set a very high price for entrance to our water park because our main purpose is to see the customer’s happiness. So we won’t charge them a lot. We will set a price as a medium and suitable price so everyone can pay and come to our water park.
Values
We promise that the customers will get happiness, playfulness and enjoyment. We will serve our best to them. When they face any problems, we will solve those problems as fast as possible. The customers who come to our water park will not be disappointed for sure.
This part is an important part because we have to know our goals, mission, vision and values of the company first so we can manage and operate our business correctly in order to get success.