ROBERT MORTON
Robert Morton is president of R.G.D. Morton and Associates, a firm specializing in financial planning Morton is licensed to sell insurance and securities and a few years ago obtained permission from the faculty welfare committee at Studebaker’s university to solicit on campus. Morton had sent the faculty a memorandum introducing a new financial product: equity transfer (See Exhibit 1.) The basic idea was that individuals could borrow on the equity in their home and invest these funds plus any excess savings in a single-premium life insurance policy.