Opportunity identification and verification
Introduction
It is not enough to identity a good opportunity. Finding the right opportunity, which implies a fit between the need or demand in the market and the ability to satisfy customers, begs a multitude of questions. One professor advises his entrepreneurship class every year that he knows of at least a dozen opportunities for young would-be entrepreneurs. All that it takes is a willingness to spend time, effort and money to check them out and verity them.