Demand for Northeastern home textiles (mainly curtains, bedspreads,
serviettes and pillowcases) now comes from a niche market consisting of the
upper middle class. Customers are willing to pay relatively high prices for
hand-woven items. The craftsmanship and prowess of Northeastern home
textiles has strengthened the image of the sector and made it possible to
carve a niche, not only in the Thai market but in foreign markets as well. The
Northeastern home textiles sector is quite versatile as most units are small
and have the flexibility to respond quickly to dynamic market situations.