It's impossible to eat healthy all the time. So when a food product promises to give you a serving of veggies in a pantry staple like bread, who wouldn't be tempted But it eating a couple slices of bread equal to the type and amount of vitamins, minerals, and antioxidants (disease fighting miracle workers found in a handful of carrots? There are many reasons why products promising hidden nutrition are popular. They sound like the perfect solution to families with picky eaters or parents looking to feed their children more nutritious food. Better yet, they serve as an alternative to people looking to pack more nutrition in their diets minus the hassle of preparing vegetables. The truth is, we are all looking for products that combine nutrition and convenience. And if you put the word "vegetable" on a package, we're sold!