As competition gets more severe and cruel, and the ITCs industry begins to stumble, it is
more likely that accounting policies will be adjusted so that a company can keep the
appearance of high profitability. Once the options of fast earning by selling shares have
been exhausted, increase in turnover has become a significant performance measure. As its
accounting definition is rather flexible, companies have relatively easily transferred into the profit and loss account certain incomes that it would have been wiser to keep in the balance
sheet.