When referring to the appropriateness of the image of Chongqing, as observed from the
Table 3 ‘Image of Chongqing’ that the image ‘Paradise of hot pot’ was rated as being of
the most appropriate image, which got an average score of 5.85. However, it is also
shown that the image ‘Mountainous City’ was in the second position, getting a very close
average rating of 5.74. As for the image ‘Base of red tourism’ and ‘Beginning of three
gorges’, their average ratings for appropriateness are around 4.8. Here, it could be
inferred the important role of hot pot in the identity of Chongqing.