KUVO believed that it faced a significant challenge in programming to "stay true" to the Hispanic community. The station was founded with this community in mind and in its mission statement reflected the emphasis on the Chicano experience as key 10 its success. But jazz music was, in many ways, far from the Hispanic culture. Latin jazz, the fusion of Latin rhythms with jazz, continued to make stronger ties with this culture, but this music was not considered "classic" jazz and was greeted with disdain by many of KUVO's listeners "concerned about the possible loss of REAL jazz radio to the salsa and other non-jazz programs that have been showing up on KUVO.