The film opens with two young women, Britney (Christy Carlson Romano) and Janet (Katharine Isabelle), exiting a movie theater and heading in opposite directions. Janet heads to her car in a dark parking lot where one other truck, a blood red bronco, sits. As she drives off the bronco begins following her. As she enters her home there's a man waiting. He is wearing a mask, no shirt and he attacks her. After tying her up he meets with the second man along with her vehicle. All the while, they're taking pictures of her.
Next, a man sits at a computer printing out a picture. Colleen is a young woman working at the local grocery store. Arriving early in the morning for work she sees a photograph stapled to the bulletin board at the front of the store. It contains a young bloodied woman, Janet, laying dead on a bed.
Later that day Colleen goes to the Sheriff's Station in Spearfish and shows them the photograph. Not believing a crime took place, they tell her to sign a statement and be on her way. She does inform them that this picture is labeled number 7 at the bottom.
In L.A., Peter Hamil, a prior Spearfish resident and photographer is reading an online blog about the same photographs. Assuming that the person taking the photographs is trying to create the "Dead Model" look, he decides to travel to Spearfish. Along with Chris, his assistant, Rose, his girlfriend, and two other models, they head to Spearfish.