There has also been some debate about which retail format is more likely to prevail
in the future. Enders and Jelassi (2000) and Chen and Leteney (2000) posited that a
multi-channel type, i.e. an integration of real and virtual systems, is the way forward.
They predict pure players will be forced to recognise the importance of physical
presence and conventional stores and will eventually venture into a multi-channel
mode