The practices of public relations apply to both the day-to-day activities of an organization as well as to the inevitable occurrence of crises. This study has shown the relevance of the tactics as defined by the OIM taxonomy and has witnessed the tactics accomplish their explicit definitional intentions. Mohamed, Gardner, and Paolillo’s 1999 taxonomic chart reveals how the principles and tactics therein apply to true organizational practices and are realistically functional for the maintenance of an organization’s impression management goals. Both public relations practitioners and organizational actors can use and understand the OIM taxonomy. The chart defines tactics in such a way that they are easily understood and can be applied to reinforce positive impressions of the organization or to minimize problematic situations.