The study, conducted across all major census regions of the United States, promises to
provide greater insight into shoppers’ attitudes,behaviors and emotional responses to the retail environment, including specific types of displays.The insights uncovered by this study will help marketers understand where, how and why shoppers make decisions leading to the purchase of their products. By understanding how the purchase decision is being made, marketers can optimize their pre-store and in-store marketing and merchandising strategies to improve topand bottomline performance