The "SMART" approach is explained to illustrate how you address each area;
Specific - are your objectives stated in a way that is precise about what you are hoping to achieve?
Measurable - Can you quantify each objective, i.e. can you use a unit of measure such as market share in percentage or dollars or other to provide a way to check your level of success?
Achievable - Are your objectives reasonable in terms of what you can actually achieve or are you setting your sights too high?
Realistic - Do you have suffHaving some marketing objectives is a must for successicient employees and resources to achieve the objectives you have set, if you don't then they are likely to be unrealistic?
Time specific - When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective