Demographic Segmentation
CONCURRENT use 3 indicators to classify this segmentation which most of the survey come from Mr. Na who is the Thai’s board game master that had ever to attend the Catan Championship at Germany in 2010 that are:
1) Age Distribution
1) 18 – 24 years old
2) 24 – 34 years old
2) Gender
1) Male
2) Female
3) Education
1) Lower than diploma
2) Higher than diploma