It is of no doubt that the McDonald’s is one of the leading Fast food chain Restaurants in the world. However, it does face huge number of issues related to its business processes and information system.
Among the various issues, the competition of MacDonald’s with the other fast food restaurant is fierce. “Sandwich chain Subway has knocked McDonald’s from its perch as the fast food king, by having more restaurants around the world.”
“By the end of last year Subway had 33,749 outlets compared with the burger giant’s 33,737, according to industry figures.”(Mail online, 2010). The news of Subway taking over McDonald’s has definitely had a severe impact on McDonald’s. Hence, this report focuses on how McDonald’s can improve and take over Subway and other competition by improving its different information systems.
McDonald’s has been known for its excellent set of business processes and information systems. However, due to the rapid and fierce competition in the fast food business MacDonald’s has to embrace itself and further develop its information systems and business processes.
One of the major issue regarding implementing and upgrading its information system is the cost.
In order to understand the various factors effecting the implementation of the new information system and upgrading the existing information system can been understood by doing the SWAT analysis.