Oh, and giving the tickets out for 5 dollars to people that already have the game will let people come around and put a profit on selling the 5 dollar pack for 10, or 15 dollars. Less than someone else would have to pay if they *don't* have the game.
They just want a quick buck. They realized after the fact that people REALLY want this update, stated that they were going to make it a free update (which removed any chances of profits from current players) and realized it was a mistake.