In a departure from standard industry practice, IKEA's furniture bears names such as "Ivar" and "Sten" as well as model numbers. At IKEA, shopping is very much a self-service activity. After browsing and writing down the names of desired items in the showroom, shoppers pick their furniture off of shelves, where they find boxes containing the furniture in kit form. One of the cornerstones of IKEA's strategy is having customers take their purchases home and assemble the furniture themselves. The typical IKEA store also contains a Swedish-cuisine restaurant, a grocery store called the Swede Shop, a supervised play area for children, and a baby-care room.