Time-trend data over the past three to four decades have shown a close parallel between the rise in added sugar intake and the obesity and diabetes epidemics in the United States. National survey data estimated that per capita intake of added sugars increased from 235 kcal/day in the late 1970s to 318 kcal/day in 1995; and HFCS, the primary sweetener used to flavor SSBs, increased from 80 to 132 kcal/day over the same time period . Largely driving this trend was the dramatic increase in consumption of SSBs, which was the greatest single source of calories in the US diet in 1994 to 1996 . Looking specifically at SSB trends, between the late 1970s and 2006, per capita consumption of SSBs increased twofold from 64.4 kcal/day to 141.7 kcal/day, with adolescents and young adults consuming over 200 kcal/day. Similar patterns of SSB consumption are starting to emerge