Materialism has geared individuals towards the path of making more money. This is so that they can afford life's indulgences like a spacious home and expensive delicacies. They are driven by the want to enjoy a carefree and luxurious lifestyle that seems so popular nowadays. In addition, people work hard to earn more income for the purpose of affording expensive and branded items such as Chanel handbags, IPhones, and tablet personal computers. As people become more focused on wealth and improving living standards, they tend to forget matters that are substantial in life, namely health, family, and friends.