preferences. From a well-specified model it should be possible to see how the
individual values changes in his or her health. In principle, this could be measured
empirically with, for example, the contingent valuation CV. method in which the
patient’s maximum willingness to pay WTP. for health improvements is elicited
in different kinds of hypothetical scenarios. This paper will focus on the importance
of taking uncertainty into account in demand-for-health models.