Sustainable Tourism and Functional Management
Marketing Management
Product;
- Ferry is the type of transportation and transfer people from main land to island that facilitate to passenger.
- Ferry make tourists wish to go island more and more because its convenient for tourists and positive impact to island economy as well.
Price;
- Create the price that suitable to season and fair trade for tourist.
Example; Create promotion for attract tourist in the low season like buy 4 ticket immediately get 1 free.
Place;
- Direct selling product to customer instead of use through agency for reduce market share of our business.
Promotion;
- We will use the media to advertisements our business for attract the tourists for transport and make well known in worldwide, by make the own website that make customer towards direct information.
Human Resource (HR); it about manage the people in organization for make the high quality for business; Training our staff for high quality like staff must be able to swim and can help other customer when they have accident.
- Put the right man to the right jobs.
- Rotate the position.
Example; In our business, Driver can be able to maintain the machine when it’s has problem during the work.
Operations management
- Our business is co-worker with tour operator by transport customer to island in term of company partner package.
- Tourist have their right for a safe leisure experience by our business must have higher safety for protect customer like have life guard on the ferry.
Finance
Our finance can divide into 2 way are;
In-come – which this income will come from the tourist because when the tourist use our business they must pay money.
Out-come – in this out-come we will spent more to pay for the employee (salary) and sometime we may be invest in other business for make the profit. For the profit of our business, it will depend on the season of tourism because it has many season, the high season can gain more money because will have a lot of tourist come to travel and the season that can less income is low season, which this season will have low tourist because it has crisis. Which it will make the people don’t need to come to travel and in this season our business will create the promotion for encourage the tourist come to travel and the way that will make our finance sustain are;
- We will fixed the price of ticket for make the fair price trade with customer.
- We will use local people to work in our business for reduce the leakage of money.
- We are the stakeholder of tour operator they receive the money from tourist and when tourist use our service must pay the money for us as well.