E11.We do public relations in order to change the behaviors of publics.
12. We examine any possibility of negative consequences of the company's public relations activities.
F1. Public relations programs in my company involve one-way communication from the company to the publics.
F2. We distribute news releases.
F3. The success of our public relations is determined by the amount of publicity.
F4 We disclose our purpose when conducting communication programs.
F5. We offer information and news briefing.
F6. We conduct evaluative research after conducting public relations or communication activities.
F7. We use face-to-face communication.
F8. In my company, public relations provide mediation to help the management and the public negotiate conflict.
F9. We do public relations programs to persuade publics to behave to be friendly to our company.
F10. The public relations department functions as more of a dissemi of information than a mediator between management and publics.